Sales, tech & what we're up to

It’s not the metrics, it’s what you do with them

We all know tracking and metrics are important. Metrics need to guide decision-making, so we are doing our jobs based on facts instead of opinions. For example “nobody reads my emails” is an opinion, but “25% of employees open my email and take action on it” is a fact. But the big question is, now […]

Tracking Emails with Google Analytics

Why it’s important Tagging your links with Google Analytics campaigns allows you track your email all the way through to action on your website. This gives you the ability to measure whether those link clicks lead to bounces or multiple page views and goal completions. How to set it up A great place to start […]

Measuring engagement by opens AND clicks

We’ve mentioned this before but we wanted to revisit measuring email opens and link clicks from an Internal Communications perspective. We find a lot of the communications professionals are interested in their open rate and repeat open rate (how often people open the same email). While opens are a great metric to track, link clicks […]

Measuring Employee Engagement by Department

Whenever you send out an email it is important to consider your audience and how they will receive your message. This holds especially true when sharing the latest news and updates with your employees. You must ensure your messaging resonates with your various departments, teams and locations. For example, an email pertaining to new sales […]

Outbound Emails: Persistent results

Email is still the best tool for prospecting new clients and making the sale. The key to successfully leveraging your outbound emails into sales is persistence.  It’s rare to be successful on a first attempt, so follow-up emails are important. One of the biggest mistakes you can make is to give up on following up […]

Time to rethink your email template?

Email templates say a lot about you and your company so it is important to make sure that you choose one that best expresses your messaging. Everyday, we come across a number of different email templates, everything from very simple plain-text to the very complex html layouts.. Typically, regardless of the messaging, most individuals and […]

Email Signature Best Practices

Email signatures are a simple and effective way to increase your reader’s engagement with you and your company. Often overlooked, your signature is a powerful tool that provides your reader with vital contact information and resources that they may be looking for. Here are some simple tips to create a signature that will not only […]

Customer Story: How Bananatag helped Cerner improve employee engagement

Challenge The Cerner Consulting Division communications group sends out bi-monthly email communications to its more than 6,000 associates, but it did not have a clear understanding of how broad the readership was. “I was brought on to improve internal communications, which included revamping the associate newsletter,” says Megan Romer, program coordinator at Cerner. “I needed […]

The engagement funnel

Every time you send an email to a contact they engage with it through a linear series of steps. The further they make it through those steps, the closer you are to reaching  your end goal, whatever it may be: selling a product, getting an answer to a question or something else. If you line […]

Attachments vs Links and how cloud storage can help

What’s the best practice when sharing files by email? Should you attach your files or send a link to the file instead? Our answer is always the same and it goes something like this: The problems with attachments Attachments can raise flags By both spam filters and recipients, attachments may be viewed suspiciously. Attachments have […]