What do your employees really want? What are they reading? What internal content aren't they reading? Internal comms reporting helps answer a lot of the big questions facing internal communicators.
What better than GIFs to help us illustrate the struggles of comms without reporting?
How do people respond to messages from the CEO?
Reporting on leadership messaging gives you an idea of whether or not employees read and treat messages from the CEO differently than the average sender address (read: they should).
What content is being ignored?
Engagement data gives you an inside look at what content is performing well, but also what isn’t. So you can know what needs to be improved upon -- i.e. emails that employees may be deleting before opening, or intranet articles that barely get viewed.
What do employees truly value at work?
Is it company events? Contests? Employee stories? Or do they just want to read the changes to the cafeteria menu? It’s often not what we expect. Reporting tells you what issues and ideas employees value, so you know how to prioritize your messages around these topics in the future.
What content should you create more of?
Internal comms without measurement is a shot in the dark. Getting data on what’s already popular in the organization sets you up to make more content employees love.
How is your internal communications improving over time?
Reporting allows you to see changes over time and compare actual results, so you know where your strengths and weaknesses are in your comms. Plus, with the numbers behind your efforts, you can share your successes and justify more resources.