It's no secret that internal video content is becoming more and more popular.
And for good reasons: videos are more engaging, memorable, and more shareable than traditional written content.
They can be a great way to boost employee engagement as well as condense and deliver complex messages.
But getting started with video can be a daunting task for today’s busy internal comms pro. What kind of content is best suited for video? How can you incorporate video into your regular comms strategy? What are the best ways to build employee engagement and excitement using video?
Our friends at the visual communications platform Powtoon have got your back.
In 5 Ways to Upgrade Your Internal Comms With Video, they share their favorite internal comms video ideas:
Let’s face it, when it comes to internal communications, 2021 is a whole new world. The way we work will never be the same, and neither will the way we communicate.
Download Powtoon’s Guide to Video for Internal Communications to learn more
Outside of work, that means short video clips. Fun, inspiring, informative, easy to consume, and easy to share.
But at work, so many of us are still drowning in dry slide-decks and endless email communications.
If the top job of an internal comms professional is just to shovel information into your colleagues’ inboxes, then mission accomplished.
But the real job of any internal comms department is to influence behavior. Sharing information has a goal, and the more engaging your comms can be—the deeper the impact your team can have.
What am I talking about? I’m talking about five ways to upgrade your internal comms with video. And it all starts with Onboarding.
They say you never get a second chance to make a first impression, and that’s true for new hires too. Your company’s onboarding content should be an invitation to join a thriving company culture. And it’s easier than you think.
Instead of sending along a dense pdf, turn that information into an animated explainer, personalized to welcome your new employee. And it doesn’t stop there. Ask them to join the conversation, by creating their own personalized “About Me” videos to introduce them to the team and give a glimpse into their personal life and professional talents.
Did you know that 93 percent of employees say they would stay at a company longer if it invested in their careers? In other words, training and development matters. Your internal comms team can harness videos and visual content to help employees and middle managers build knowledge and skills in the short and long term.
Creating successful training videos provides an incredible opportunity to help new and existing employees gain soft skills, understand company policies, and comply with best practices. Opt for animated or whiteboard training videos to get teams excited about their future in the company.
Keeping everyone on the same page can be challenging, especially when employees are distributed in different locations and timezones. Your internal comms team can use video to maintain frequent and open communication with employees no matter where they sit.
Project kickoffs and updates, meeting summaries and follow-ups, All Hands meetings, and department QBRs are all perfect opportunities to replace staid and static content with engaging and original videos.
Employee empowerment goes beyond “employee happiness”. It's about building long-term emotional commitment towards your company. Engaged employees yield higher productivity, lower absenteeism, and better customer service.
Something as simple as a little Monday morning inspiration can go a long way to bolstering morale. Or take the opportunity to celebrate and recognize employee accomplishments.
Even better, hold a mini-hackathon, and empower your teams to apply their talents and creativity to devise unique solutions to big problems. And remember to use video at every step.
Don’t forget about the internal comms department! You deserve to be celebrated too, but nobody will understand your impact if it’s buried in a stats-heavy spreadsheet. Creating visual content, like infographic videos, helps your team highlight the impact your internal comms strategy is having. Presenting your program data and results in a visual way can both inspire employees and get leadership buy-in.
There’s never been a better time to be an internal comms pro. Not only is the technology available to upgrade your internal comms with video… but there’s nothing more powerful to show your success, and inspire a thriving company culture than video.
Ladies and gentlemen… go forth and communicate… visually!