Over the next seven days, we'll be sharing seven real-life success stories from internal communicators on how their Bananatag internal email data has helped improve their work. We chose to anonymize company names because we all know the approval process is a pain and we didn't want these stories to go untold. Follow along: #7daysofIC
|ROLE||Manager, Internal Comms|
"The metrics we collected from emails gave us the backing we needed to get a mobile app. The CEO is ecstatic -- he sees this as being on the front lines of communications and associate engagement."
Jennifer's Internal Comms Story
After conducting an audit of her organization’s internal communications and finally getting metrics on how emails (and the corporate intranet) were performing, Jennifer got right to work. The largest challenge for her organization last year was reaching non-desk employees and her team was looking for more ways to do that. Jennifer’s intuition told her adding a mobile channel into the mix was critical.
The Bananatag Data
The device usage metrics in Jennifer’s account showed that the majority of employees were accessing emails on mobile devices. This confirmed her gut feeling that addressing mobile usage was an important first step for her new strategy.
How It Went Down
Numbers don’t lie. And the statistics on Jennifer’s organization’s mobile email usage were all the executive team needed to see before approving funding for an employee app through a third-party vendor. Jennifer was stoked.