Over the next seven days, we'll be sharing seven real-life success stories from internal communicators on how their Bananatag internal email data has helped improve their work. We chose to anonymize company names because we all know the approval process is a pain and we didn't want these stories to go untold. Follow along: #7daysofIC
|ROLE||Manager, Internal Comms|
"Thanks to the data which proved our policy change had been seen, we didn't need to waste time making unnecessary collateral."
Jen's Internal Comms Story
Jennifer's health care company announced a significant change to their PTO policy and HR was awaiting feedback from employees after asking comms to send an email. For the first 48 hours, HR didn't get a peep -- uh oh. So naturally, the HR team wondered if people hadn't read the newsletter. And then they asked Jen's team to send more communications about it.
The Bananatag Data
Jennifer had a plan. She was able to use both the open and click data from the PTO email she had tracked with Bananatag. Here's what the top-level stats looked like for the announcement Jennifer sent on behalf of HR (hint: it's pretty impressive):
How It Went Down
Below is a reenactment of how the conversation between Jennifer and her friend Barb in HR probably went down:
Spoiler Alert: Barb was super happy and Jen dropped the mic on this internal comms situation. BOOM.