It’s easy to pour hours into creating your employee newsletter. But let’s be honest, sometimes it feels like it is more work than it’s worth.

That’s why we’ve put together this list of free tools that will help you make your employee newsletter faster, easier and more beautiful.

Also, just a side note, we aren’t sponsored or affiliated with any of these tools or their companies. These are legitimately just tools we love to use. :) Enjoy

1. Create Beautiful Images with Canva

canva for internal comms

Shhhh! Don’t tell our designer team we told you about Canva.

It’s the non-designer’s best friend when it comes to creating beautiful branded images. Not only can you use it to make stunning header images for your newsletter, but they even have custom templates for social images, brochures, business cards and more. You can choose from over 50,000 templates and each one is 100% customizable.

Canva makes creating beautifully branded images and assets easy, fast and in all honesty, pretty fun.


Our Favorite Features:

  • The colour picker allows you to get your brand colours exactly, no matter what template you’re using.
  • The image uploader allows you to use your own assets in your designs.
  • Grid tools help you make sure all of your elements are aligned and look great.
  • Fun fonts and text templates take the work out of design and give you beautiful text combinations that look professional.
  • Download in a jpeg, png or pdf file formats so you can use your created images across a variety of platforms.

Note: There are some assets and features that are Paid only, but subscriptions are pretty reasonable and the Free membership still gives you tons of freedom.

2. Write Better Headlines with CoSchedule Headline Analyzer

coschedule-1.pngWe’re all content saturated.

Instead of reading to find what is relevant to us, we scan through documents, our feeds and emails, and use headlines to decide what is worthy of our attention.

The bad news is that if you have boring or ineffective headlines, no one is going to read whatever you have written below it, no matter how relevant or exciting.

The good news is that if you can write a good headline, you can capture anyone’s attention.

And Co-schedule Headline Analyzer is the perfect tool to help you do just that.

coschedule-2.pngThis data-backed analyzer will help you create headlines that grab employees’ attention. All you do is enter your headline, and the analyzer will give you a score out of 100. It will also give you a breakdown of how it came up with your score and things you can do to improve it.

coschedule-3.pngWe recommend writing half-a-dozen or so headlines and running them all through the analyzer to see how they score. You’ll start to see how powerful and attention-grabbing headlines are formulated and be able to apply this new-found knowledge to your newsletters and subject lines.

coschedule-4.pngOur Favorite Features:

  • The analyzer also includes an email subject line preview, so you can see what your headline/subject line will look like in your employee’s inbox.
  • The sentiment analysis feature measures what kind of sentiment your headline exhibits and shows you how that sentiment will impact readers.
  • The First & Last feature shows you exactly what readers see when they are just skimming through, so you can target your word choice to grab their attention.

The analyzer report is full of great tips and more reading on the data behind their measurements that can help you write irresistible headlines.

3. Get Sentimental with Emojipedia

Emojis are becoming a universal language of sorts - whether we choose to embrace them or not.

emojipedia-1.pngDepending on your organization and their particular stance on emojis, using them in communications can be a fun way to elicit particular emotions and convey sentiment without having to say anything.

If your organization is pro emoji-expression, Emojipedia is your resource for every emoji you can imagine.


Our Favorite Features:

  • You can use the search bar and find any emojis associated with a particular term or emotion.
  • Each emoji is also displayed with what it looks like on various devices and operating systems, so you can makes sure your emoji choice is sending the right message, no matter who you are sending to.  
  • Emojipedia also has a special section for events where you can get a list of emojis that are perfect for a particular holiday or popular topic.


4. Find Newsletter and Email Inspiration with Really Good Emails

A little inspiration can go a long way. And the best place to find inspiration for a really good email is on Really Good Emails.

They curate the best of the best in email newsletters, marketing automation emails, and other templated correspondence. They have over 3000 examples from all over the marketing and customer correspondence spectrum.

really-good-emails-1.pngThough your audience may be internal rather than external, customers and employees are likely to be attracted to the same aesthetics, and are always interested in relevant content. Browse through not only to see some great designs, but check out how different companies position themselves with subscribers, manage damage control, and cover content curation.


Our Favorite Features:

  • They have divided the emails up into a huge list of different topics, themes, and transactional events, so you can find great email examples for every situation.
  • They present each of the emails in full so you can see everything, not just little snippets.
  • Their resource section is pretty awesome, and has some technical and strategic guides on creating better emails.


5. Write More Clearly with Hemingway

Complex and unclear language is an engagement killer. The Hemingway App will help you cut down and clarify your language, making your writing easier to read.

The editor will highlight parts of your text that can be improved while including tips for increasing your text’s readability.


Our Favorite Features:

  • You can switch from editing to writing to see how you’re doing as you type.
  • The editor will score your writing according to a particular grade reading level. This allows you to make sure your language is accessible to all readers.
  • It also calculates how many words, sentences, paragraphs, characters, letters you have written.
  • And perhaps most useful, the app also calculates the approximate read time of your text.

6. Stay on Brand with HTML Color Code Tool

You don’t have to wait to get brand color codes from the design team when you use this nifty tool

All you have to do is upload a branded image, logo or an image URL, to find your brand colors. When you upload an image and select an area on that image, you’ll get a color block displaying the color and the HTML color code. Use this HTML color code in most color selection or paint tools and you’ll be able to use your exact brand colors for anything.

html-color-code finder

7. Find Beautiful Stock Images on Stock Snap

Stock Snap has one of the largest (and most professional) collection of free stock images. They are great quality and do not have any copyright restrictions. That means you can download them to your heart’s content and edit them for your personal use.


Our Favorite Features:

  • The ability to look by trending or upload date allows you to see which photos are most popular.
  • Each photo displays the photographer and relevant tags, so if you like what you see you can easily search for similar images.
  • The photos are collected from 100s of photographers with a variety of styles, so you can find a theme, color palette or style that best suits your needs.


8. Create consistency with Icon Finder

iconfinder-3.pngYou don’t need beautiful images to make your newsletter nice to look at. Icons can be a nice way to break up text, add some color or flare, and signal to a reader what kind of content they might find.

Icon Finder offers libraries full of stylized icons for every imaginable purpose. These are great if you’d like to brand a particular part of your email or use iconography to draw readers eyes to particular sections of your newsletter. They offer entire sets of stylized icons or you can just download one at a time. They are all available in a variety of sizes and all the most important file formats for editing like SVG, PNG, CSH, AI and more.


Our Favorite Features:

  • They offer a built in Icon Editor that allows you to edit an icon’s color or tweak it in whatever way you need, before you download it.
  • Their search function allows you to find many different icons of the same subject matter in a variety of styles. It also allows you to narrow down the selection by quality, size, license and style.
  • Using the background tool, you can see what your icon will look like on different backgrounds and even download the icon with or without your chosen background color.


From great images and a bounty of inspiration, to killer headlines and clear content, with these tools you have what you need to really rock your next newsletter. Hopefully with these tools your newsletter process will become a little easier, a little faster, and maybe even a little bit more fun.

Do you have any newsletter tools you can’t live without? Let us know @Bananatag on Twitter!