Introducing a new way to reach the right employees with targeted email communications, now available in Bananatag.

How organized are the Outlook distribution lists you use to communicate with employees?

Can you reach the right employees at the right time? Is it easy to create segments?

Of course not. If you’re like most communicators, your distribution lists are rarely up to date and you have don’t have control over them.

Updating those lists is usually a lengthy process. First you have to get a hold of IT, then justifying your request for a new distribution list or segment, and then you wait. In the meantime, issues are piling up and your timely message is losing relevance.

You have to delay your email activities while you wait, which is not only frustrating, but it ends up impacting the effectiveness of your communications.

The only option for most communicators who want to send targeted and responsive employee communications, is to paste lists of individual emails into the BCC field of their emails. It’s cumbersome and annoying.

Bananatag now allows you to:

Quickly create and manage employee lists in Bananatag

Once contacts records are in Bananatag, you can build targeted distribution lists in the Directory by filtering your contacts by any attribute that you've defined during a sync, and selecting Save as List:



Dynamic employee contact lists

A dynamic list will automatically be updated to include all contacts that meet the criteria for the list each time a sync happens or an updated CSV is imported. These lists are designed to be updated automatically based on the contact data in the directory.

An example of a dynamic list would be North America Sales Team, which could be built using a combination of location and department attributes, and would always contain only the employees whose attributes meet those two conditions.


Static employee contact lists

A static list will only contain the contacts and details that are a part of that list when it is being created, even when contact data or other details change. These lists are designed to be updated manually.


Import employee data into your employee directory

The first step to using these features is to bring your employee data into the new directory view inside the Bananatag web app.

There are two ways to get your employee records into Bananatag, through syncing with Azure Active Directory, or by uploading CSV files:



Sync employee data from Azure Active Directory or Workday

If your organization is using Azure Active Directory, you can connect Bananatag directly to your existing implementation of Azure AD or Workday. This is a one-time setup, which will allow your data to be automatically synced with your organization’s employee data. When the data changes, the directory in Bananatag is automatically updated daily.



Upload standard CSV files from any employee or HR system

For any other HR or people management systems, data can be exported to a standard CSV format and brought into Bananatag. CSV file imports can be used to combine data from multiple disparate systems in your Bananatag Directory. When your employee data changes in any system, a CSV file can be used to easily update only the employee contact fields that have changed.


Any time a CSV is uploaded, it will automatically create a static list that can be sent to right away, as soon as it’s finished uploading.


Stop relying on Outlook and send emails directly from the Bananatag web app 

We've also introduced a new way to send employee emails, right from your Bananatag account:



Emails are delivered just like traditional distribution lists 

All emails sent through the new sending flow on will be sent through the ‘To:’ field to each recipient’s unique email address email address, just like a traditional distribution list.

To: (employee email address)
From: (Bananatag account/Bananatag Distribution List)


Track Individuals, Not Devices

When sending directly from Bananatag, we use recipient tracking to capture metrics based on each specific email address that is being sent to. This means that a single recipient can only trigger one unique open for each email they receive, even if they reopen it from a different device or access their workspace from multiple locations using an environment like Citrix or VMware.


Segmented Reporting

After sending an email to a Custom Distribution List, you’ll have access to a more detailed reporting view via the new ‘Breakdown’ tab in the Email Stats Report. This enables you to view and compare the metrics you collect using Bananatag, like Open & Click Rates and Survey responses, by segment, even for emails that were sent to all staff.



Answer questions like:

  • Is your messaging more or less effective for different divisions of the company?
  • Are employees in sales more likely to open your emails than those working in operations?
  • Do employees in India engage with your content more than those based in Australia?

Follow up with employees that didn't open your emails 

Now that Bananatag can use individual recipients' email addresses to capture engagement data, we also now have new ways to use this data.

At launch, you'll be able to create a follow up list for emailing only the employees that didn’t open a specific email:


This follow up feature is available for any email sent with Bananatag using List Management.


Minimal IT setup needed to configure sending through Bananatag

To configure sending through Bananatag, the service just needs to verify your organization’s domain or domains (for example, Once configured, you’ll be able to send to and from any email address that’s a part of that domain without needing any further configuration or IT involvement.


Talk to your Account Manager or join our webinar below to learn more about creating distribution lists in Bananatag!