Introducing a new way to reach the right employees with targeted email communications, now available in Bananatag.
How organized are the Outlook distribution lists you use to communicate with employees?
Can you reach the right employees at the right time? Is it easy to create segments?
Of course not. If you’re like most communicators, your distribution lists are rarely up to date and you have don’t have control over them.
Updating those lists is usually a lengthy process. First you have to get a hold of IT, then justifying your request for a new distribution list or segment, and then you wait. In the meantime, issues are piling up and your timely message is losing relevance.
You have to delay your email activities while you wait, which is not only frustrating, but it ends up impacting the effectiveness of your communications.
The only option for most communicators who want to send targeted and responsive employee communications, is to paste lists of individual emails into the BCC field of their emails. It’s cumbersome and annoying.
List Management is a new set of features in Bananatag that allow you to:
- Create your own distribution lists without IT
- Schedule and send targeted emails to the right employees
- Segment your email stats based on location, department, or other attributes stored in your HRIS
- More accurately track employees across shared workstations and digital workspaces
- Follow-up with only those employees that didn’t open
Quickly create and manage employee lists in Bananatag
Once contacts records are in Bananatag, you can build targeted distribution lists in the Directory by filtering your contacts by any attribute that you've defined during a sync, and selecting Save as List:
Dynamic employee contact lists
A dynamic list will automatically be updated to include all contacts that meet the criteria for the list each time a sync happens or an updated CSV is imported. These lists are designed to be updated automatically based on the contact data in the directory.
An example of a dynamic list would be North America Sales Team, which could be built using a combination of location and department attributes, and would always contain only the employees whose attributes meet those two conditions.
Static employee contact lists
A static list will only contain the contacts and details that are a part of that list when it is being created, even when contact data or other details change. These lists are designed to be updated manually.
Import employee data into your employee directory
The first step to using these features is to bring your employee data into the new directory view inside the Bananatag web app.
There are two ways to get your employee records into Bananatag, through syncing with Azure Active Directory, or by uploading CSV files:
Sync employee data from Azure Active Directory
If your organization is using Azure Active Directory, you can connect Bananatag directly to your existing implementation of Azure AD. This is a one-time setup, which will allow your data to be automatically synced with your organization’s Active Directory once every 24 hours. When your employee data changes, the directory in Bananatag is automatically updated daily.
Upload standard CSV files from any employee or HR system
For any other HR or people management systems, data can be exported to a standard CSV format and brought into Bananatag. CSV file imports can be used to combine data from multiple disparate systems in your Bananatag Directory. When your employee data changes in any system, a CSV file can be used to easily update only the employee contact fields that have changed.
Any time a CSV is uploaded, it will automatically create a static list that can be sent to right away, as soon as it’s finished uploading.
Send emails directly from the Bananatag app while maintaining deliverability
With List Management, we’re also introducing a new way to send employee emails, right from your Bananatag account:
Emails are delivered just like traditional distribution lists
All emails sent through the new sending flow on app.bananatag.com will be sent through the ‘To:’ field to each recipient’s unique email address email address, just like a traditional distribution list.
To: firstname.lastname@example.org (employee email address)
From: email@example.com (Bananatag account/Bananatag Distribution List)
Track Individuals, Not Devices
When using List Management, Bananatag uses unique recipient tracking to capture metrics based on each specific email address that is being sent to. This means that a single recipient can only trigger one unique open for each email they receive, even if they reopen it from a different device or access their workspace from multiple locations using an environment like Citrix or VMware.
List Segmentation Reporting
ivAfter sending an email using List Management, you’ll have access to a more detailed reporting view via the new ‘Breakdown’ tab in the Email Stats Report. This enables you to view and compare the metrics you collect using Bananatag, like Open & Click Rates and Survey responses, by segment, even for emails that were sent to all staff.
Answer questions like:
- Is your messaging more or less effective for different divisions of the company?
- Are employees in sales more likely to open your emails than those working in operations?
- Do employees in India engage with your content more than those based in Australia?
Follow up with employees that didn't open your emails
As part of how List Management uses individual recipients' email addresses to capture engagement data, Bananatag now also has new ways to use this data.
This follow up feature is available for any email sent with Bananatag using List Management.
Minimal IT setup needed to configure sending through Bananatag
To configure sending through Bananatag, the service just needs to verify your organization’s domain or domains (for example, acmecorporation.com). Once configured, you’ll be able to send to and from any email address that’s a part of that domain without needing any further configuration or IT involvement.
Talk to your Account Manager or join our webinar below to learn more about List Management in Bananatag!