Whenever you send out an email it is important to consider your audience and how they will receive your message. This holds especially true when sharing the latest news and updates with your employees. You must ensure your messaging resonates with your various departments, teams and locations. For example, an email pertaining to new sales goals will be better received by your sales team than someone in IT. By separating and targeting your internal communications you will not only increase your engagement, you will also see how the various divisions in your company are performing in comparison to one another.

Tracking to distribution lists

Rather than sending one email to everyone in the company, send out the same email to the various subsections of your distribution list separately. This will help you to identify any obvious engagement disconnects that may be happening across various departments/divisions. Once you have identified the weaker links in your communications chain you can begin a proactive strategy to improve engagement in those areas. Some simple tactics that you can try are changing the subject lines, messaging and content length of the emails. Track these aspects and make note of what improves engagement rates in those departments. By doing so you will be able to more efficiently communicate with every individual in your company.


Finding the gaps in engagement can reduce the number of departments and, most importantly, individuals who feel disconnected with your company. By increasing engagement with your employees you will not only ensure that your messaging is being heard but also reduce turnover in the same process. Engaged employees have a higher retention rate and are more productive. By tracking your emails you will be able to A/B test various strategies to see what works and what doesn’t. Something that may work for one segment might not work in another. Bananatag's email tracking will allow you to create a more accurate targeting strategy. Since you likely already have segmented email lists, starting this whole process is very simple. Now you can track, measure and report on how each segment in your company is doing.