Email signatures are a simple and effective way to increase your reader’s engagement with you and your company. Often overlooked, your signature is a powerful tool that provides your reader with vital contact information and resources that they may be looking for.

Here are some simple tips to create a signature that will not only help your customers reach you, but will also increase conversion on your outbound emails.

Have a direct number if you take calls

If you want your customers to be able to call you, make sure to include your phone number in your signature. This is a quick way for someone to find your contact information if they don’t already have it or are on the go. By putting your phone number in your signature you are telling your reader you are open to taking phone calls to address any questions or concerns that they may have. You can make the calling process easier for your recipients by using a click-to-call service in your signature.

Always add your email signature to replies

Not including your signature in a reply is a common mistake that a lot of people make. Having to scroll through a large list of email conversations to try to find your contact information or your website can be a real pain for recipients. By having your signature on every reply, recipients can easily find your contact information on any email through a simple email search. Make it easy for people by putting your email signature on every correspondence that you send out.

Link to your website

While this may seem redundant you would be surprised at the number of people who end up clicking the link to your website from your email signature.  A lot of times, when someone receives an email and it piques their interest, they will click on the link in your signature as opposed to the content you directed them to in order to get a feel for your company before deciding whether to respond. Use this to your advantage by driving them to the page on your website that supports what you say in your email. Do this by modifying the hyperlink in your signature from your homepage to the page that you would like them to see.

Embedding images versus linking to outside images

Best practices suggest embedding images directly into your email so that any images in your signature are included in the email itself and won’t be blocked by your recipient’s email client. While this is preferable in many situations, there is some evidence to support that linking to an outside image in your signature improves the chance that the recipient will download images by default. Having images linked externally will also associate the “images have been blocked” message to your signature rather than the tracking pixel.