We’re pretty used to metrics and statistics these days.  We can see lists of our friends friends on Facebook, followers on Twitter, what game people are playing on their Playstation, and on and on.  Google tracks searches, and websites you visit in order to target advertising specific to you… they even scan your Gmail.  All of these things have come together in order to enable us to be more connected and work more efficiently in the digital world we live in.

There is one thing however, that hasn’t really evolved much since its inception, and that’s Email.

It’s an interesting question… why has tracking become such a big part of mass-emailing, social media, and web-surfing, but hasn’t contributed to any real change to our day to day email?  Unfortunately we don’t have enough space to go into that here (not to mention we don’t know the answer).

Email tracking is important, because it allows us, just like Google, to better target our email, and spend less time sending out multiple pointless emails.  It helps us finally know what people find interesting, and what people don’t, who finds something interesting, as well as who doesn’t.  This is a win win, because we spend less energy sending pointless emails, and we waste less of the recipients time having to deal with what they feel are pointless emails.

Without data, there’s also nothing to base improvement on.  Once you start to collect some data you can finally see what affect your changes have on your overall email success.  Remember what your website optimization was like before Analytics?  It probably started with “I bet”, “I think” or “maybe”.

Tracking your email with Bananatag finally brings advanced statistics and technology, used all over the internet, to your email, so that it doesn’t end up like the fax machine.

And that’s why it's important.